Thundering hoof beats are headed your way—the events, the circumstances, and the obstacles that are a part of every workplace. Bulls rage around us constantly: inept leaders, unrealistic pressure from senior management, downsizings, misguided compensation systems, outdated IT, and organizational structures that make our jobs difficult or even obsolete—they’re all part of normal organizational life.

But don’t take it personally. “To view these organizational realities as unfair or out to get us is impracticable and maybe even naïve,” says author Tim Irwin. These organizational bulls are indifferent to us—not caring whether or not we reach our goals but only whether or not they reach theirs.

Your organization’s goals are extraordinarily simple and straightforward—survival and success. To not meaningfully contribute to theses goals or even to be irrelevant to the accomplishment of them automatically puts you in harm’s way. If you work, you’re running with the bulls, whether you want to or not.

The run requires great wisdom, perspective and forethought—we must develop a strategic mind-set. Dr. Tim Irwin shows you how in Run With the Bulls Without Getting Trampled.